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What is Marketing Analytics? [Detailed Introduction]

June 13, 2020 13:52

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You want to learn what is Marketing Analytics. You are most likely a marketer, an MBA student, or just someone who is curious to know about what exactly is Marketing Analytics.

Marketing Analytics is not different from Marketing in any regard. Marketing Analytics is the field of taking marketing decisions with the help of data. This video will serve as an introduction to Marketing Analytics. This is the first video of my video series on Marketing Analytics. So make sure that you watch all the videos.

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About the Author:

Darpan is a Marketing Strategist & Consultant by profession and a blogger by hobby. He is an engineer by qualification and also an MBA from the Indian Institute of Management (IIM), Udaipur. In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.
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