What is Sustainable Competitive Advantage? A Sustainable Competitive Advantage is the backbone of most businesses that are thriving today. Businesses that have understood this and followed a Sustainable Competitive Advantage strategy have remained the market leaders in their industry for a long time.
The question is, what is this Sustainable Competitive Advantage? Even more than that, the question would be how to develop this competitive advantage.In the last Strategy article – Competitive Advantage…
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Sex in Advertising and Why it is Time to Shake It Up! We all know about how advertisers try to sell products and services by using sex in advertising. The question for marketers is whether it works anymore or not? Let me take you through some points that suggest why we need to shake it up!
Advertising – perhaps one of the most powerful tool for marketers in today’s increasingly competitive world. An advertisement puts your right in front of your audience. As a brand manager…
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Marketing Strategy for Small & Hyper-Niche Markets Which Niches and Hyper-Niches, or Micro Niches as some refer to it as, are you targeting is one of the earliest indicators of your marketing success or failures. Finding a niche is crucial. If you are one of those who wants to understand the thought behind what makes a niche marketing strategy different from the usual, here is what it is.
I recently told you about How to launch a Product Successfully in a Competitive Market, some two weeks back. Even before I had put that thought on paper, I knew…
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How to Launch a Product in a Competitive Market Unless you are the first or one of the pioneers, you have to stand out of a crowd and keep walking tall for the rest of your business life. How do you do that? Let’s see how to launch a product in a crowded market.
You want to know how to launch a product in a competitive market. But here’s the first thing that you need to ask yourself.What do they want?If you have read…
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“This Airline is So Going to Shut Down!” – A Strategy Faux Pas In this article, I take the example of an airline's poor execution of its strategy and what it tells about the importance of strategy implementation. Further, I talk about the reason why strategy implementation is tougher than strategy formulation.
This article and an experience that I will share here will help you explain why strategy implementation is more difficult than strategy formulation. “If you were to make me a…
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Core Competency Framework – Why Starbucks wants to be your ‘third place’ Starbucks wants to be your 'third place' after your home and workplace. They do everything to make this promise come true. But why don't they promise you, so vehemently, about serving you the best coffee in the world. The Core Competency Framework will help us find out.
Starbucks makes for a great example of a good marketing strategy. But what makes a good marketing strategy really good is something that you need to understand. After writing the…
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Zoho Corporation – the best Marketing Strategy example? [Case Study] A good marketing strategy is one which integrates with the people, systems, culture and the structure of the organisation. Here, I share with you my study of what makes the Zoho Marketing Strategy, probably the best marketing strategy that I saw in the field of CRMs.
There’s something about Zoho Corporation that intrigued me. Which is why I chose Zoho to be my company for my Marketing Strategy study sometime back. Yes, I have been a…
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How to market and sell condoms or anything taboo We all have shied away from watching those condom commercials on the television. Most of us skip those ads. And if we are skipping them, who is really watching them? Is there something more that the best condom brands need to do in their marketing. In this article I explain to you how you can market any taboo product.
There is a certain prelude to this topic of sheaths that I chose to tell you about today. The prelude is about how the best condom brands came into the…
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The BCG Matrix – What is it and how to use it In this article, I explain the BCG Matrix with an example of the IIM Udaipur alumnus and serial entrepreneur, Angad Abrol. Along with that I share how the BCG Matrix can be used in digital marketing quite intuitively using my personal example of Facebook advertising
I had started off with a series in which I plan to cover the most important frameworks that a marketing strategist should know. I covered the Ansoff Matrix before this…
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Yes Bank Transformation – BookMyShow Case Study (2018) With only a few days left for the finally submission of the Yes Bank case study, I bring to you key insights for the BookMyShow case study.
AI, IOT, Machine Learning are the buzzwords today. Attend any discussion, take any tech or digital lecture at the B-School, and you will find everyone discussing about these fancy jargons….
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The Ansoff Matrix – identify your next growth strategy When you are seeking business growth, should you create new products or venture into a new market. Or, do both? The Ansoff Matrix helps you take that decision for your business growth
I was thrilled when one of my friends at my B-school shared my article about the Amazon Ace Case Study on his LinkedIn along with a really appreciative post. It…
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Price Positioning – Why my expensive Fossil is better than your Fastrack
We live in an interesting time, you and me. We live in a time when you can spend over ₹ 150 on a cup of coffee, over ₹ 4000 on…
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