How to Create a Marketing Plan: The Analysis
You are reading the Part 1 of my series of articles on creating a marketing plan. Any business project has to be divided into different stages. More importantly, there needs…
Read more »
Does your personality resonate with your favourite brands?
What makes us like brands? Why do we love certain brands, and dislike the others? When it comes to buying something, how do we make a decision to pick one…
Read more »
How I got my blog posts on page 1 of Google (in 2 weeks)
July 2018 Update – Google has changed the name of Google Adwords and all the other google ad properties to ‘Google Ads’. In this post, I will be telling you…
Read more »
What Hotstar and other brands can teach us about Positioning and Differentiation?
The world is a museum of products. Everything that you see around you, right from the phones or laptops you may be reading this on, to the pen and notebook…
Read more »
Product Differentiation is the Secret Ingredient (Pepsi vs. Coca-Cola) In this article, I will be telling you about product differentiation using the example of Pepsi and Coca-Cola.
I am fighting out a case for Product Differentiation. I can’t stress over the fact about how it matters the most when you look at marketing from any perspective, the…
Read more »
10 Market Segmentation Mistakes you don’t know you are making (Updated)
Irrespective of whether you are doing market segmentation for a commodity or a luxury product, marketers often tend to be myopic to a product-to-segment fit. This means only those market…
Read more »
The Positioning Formula: What is Positioning? (The Viagra example)
I kind you not when I say this. It took me an entire one year of my MBA program to ‘feel’ what positioning is. Sure, I always knew what the…
Read more »
5 Secondary Market Research Tools and Techniques
Over the last few blog posts, I have written quite a lot about different facets of market research. While I described both primary research and secondary research, it is a…
Read more »
How to do insightful Secondary Market Research?
In the previous post of the Rock Your Internship series, I discussed an extremely important point of discussion among students and new practitioners that what is the Difference between Market…
Read more »
The Ultimate Competitor Analysis Workbook [Free Download]
Are you doing a Competitor Analysis for your company that is complete in the truest sense? Chances are that you are missing out on a few key points that could…
Read more »
What types of Primary Market Research study should I use?
This first article in the Rock your Internship series aims at giving a perspective to students and professionals looking to do a market research study at their organizations. Which types…
Read more »
1.9x Revenue Growth through Buyer Persona
Enough cannot be said about the importance of a business to be customer centric. In businesses with large product portfolios, a general sense of being product centric prevails which often…
Read more »