What exactly is the Philip Kotler Award won by PM Modi? If you are wondering what is the Philip Kotler award and who is Prof. Philip Kotler then here are the complete details that you need to know. PM Narendra Modi has received this award in January 2019.
You would have heard it in the news that the Indian Prime Minister Mr. Narendra Modi has received the first ever Philip Kotler Award. And you would be wondering what…
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Cost Plus Pricing is a Dangerous Drug! Here’s why With some of the greatest disadvantages of cost plus pricing, I will tell you why I think it is the worst form of pricing. I explain why it is a drug that has got many marketers hooked on to it even today.
What is the best way to make a definite profit on a product that you are selling? Simple, calculate the cost of that product to your company, add your profit…
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Love Horlicks? Thank Hindustan Unilever for your next pack Hindustan Unilever has merged with GlaxoSmithKline's Consumer Healthcare business. I have been following this development lately and here's my take on it. What it means for both the companies and how are they positioned after this merger.
The Big News of last Week – Hindustan Unilever GSK Merger. Early this month, Hindustan Unilever merged with GlaxoSmithKline’s Consumer Healthcare India business in a move that will see the…
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What are the different types of Retailers? (Part 2 of 2) Need I reiterate that the retailers are a crucial part of the supply chain? And it's not just about that. Retailers are the touch-point with the customers and therefore, for a marketer it is important to know what are the different types of retailers.
Retailers are important for your brand. In the 4Ps, retailers form a crucial part of the third P, i.e. Place. If you are a traditional brand which does not have…
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How to Price your Product better in 8 Steps (Part 2 of 2) You are looking to price your product but are unsure of how to do it. Through this second part of my article series, I will share with you the final 4 steps that you must follow to create a robust pricing program for your product.
This is the second and the final article in the series where I am telling you about how to price your product better. Read the first part here: How to…
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What are the different types of Retailers? (Part 1 of 2) A retailer is the customer touch point for various companies. And that's why the retailer proves to be a crucial part of the brand perception that the customers have. Let us have a look at what are the different types of retailers that are there.
Retail Management is an integral part of Marketing. And I am not saying it just for the sake of it. If you begin to think of any business that operates…
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How to Price your Product better in 8 Steps (Part 1 of 2) You want to price a product but are unsure of how to do it confidently. Pricing is one of the most crucial decision as it captures the value from your customers. Here, I present to you first 4 of the 8 steps that will ensure you cover all bases while pricing.
I can say it with a good level of confidence that how to price your product, how to determine the selling price will remain really common marketing doubts, forever. Don’t…
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How to Price your Product – The Fundamentals Are you working on a product or a classroom assignment and are wondering how to price your product. In this article, I give to you three fundamental principles based on which you can create rock solid pricing strategies and avoid the pricing traps.
During my work experience at an ed-tech company in Delhi, I was working alongside quite a few product managers. My boss himself was a product manager of a larger portfolio…
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The Lazy Man’s Guide to Marketing Metrics [Infographic] How do you measure the implications of your marketing decisions? There are marketers who hate numbers. But, it is important to realize that marketing metrics ease decision making and prove their success. In this article, I share with you an infographic listing the important marketing metrics.
Marketing metrics are numbers. And Numbers are great. With them, we find a way to count, measure and compare things and phenomena. In my MBA journey, I came across another…
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What does a Digital Marketing Manager do? Basics for MBAs In this article, I explain to you the basics that a Digital Marketing Manager should know. If you are an MBA student going for a marketing job, this article is definitely for you.
Looking for the first dive into the basics of digital marketing concepts? Or, do you want to be a digital marketing manager? If you wish to understand what is digital…
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Use Psychographic Segmentation to make someone fall in love with you Believe it or not. In this article I will take you through how you can find the people you are going to have a really high chance of making them fall in love with you. Marketers like you call it Psychographic Segmentation. Further, I take the example of Facebook Ads to explain how Facebook plays the perfect matchmaker game.
Would you really want to know a better use of Psychographic segmentation than this? I don’t think so. This article is probably 7 months late or 5 months in advance…
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The BCG Matrix – What is it and how to use it In this article, I explain the BCG Matrix with an example of the IIM Udaipur alumnus and serial entrepreneur, Angad Abrol. Along with that I share how the BCG Matrix can be used in digital marketing quite intuitively using my personal example of Facebook advertising
I had started off with a series in which I plan to cover the most important frameworks that a marketing strategist should know. I covered the Ansoff Matrix before this…
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