Return on Marketing Investment – How to Calculate it? Both brand giants and local niche players spend big bucks in establishing customer-connect. But how do they decide on what budget to allocate? Further, how do they measure marketing performance? Learn the concept of return on marketing investment, plus know about challenges in achieving desired ROI.
Do you know the amount of money businesses across the world are expected to spend annually in marketing, advertising and communications? Over 11% of the overall annual budget! In fact,…
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How to Analyse Marketing Case Studies [FREE E-Book]
Let no man ever contemplate an act ill-conceived and ill-considered, ill-done without proper scrutiny. Inspect a matter with utmost care before reaching conclusions and rushing into actions; else, bitter remorse…
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How to Create a Marketing Plan: The Strategy
I shall continue this article from where I had left in Part 1 of this series on creating a Marketing Plan. In the previous piece, I talked about how any…
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How to Create a Marketing Plan: The Analysis
You are reading the Part 1 of my series of articles on creating a marketing plan. Any business project has to be divided into different stages. More importantly, there needs…
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