Linear Regression for Marketing Analytics

Darpan Saxena June 17, 2020 18:40

Linear Regression for Marketing Analytics is one of the most powerful and basic concepts to get started in Marketing Analytics with. If you are looking to start off with learning Machine Learning which can lend a helping hand to your Marketing education then Linear Regression is the topic to get started with.

You as a marketer know that Machine Learning and Data Science have a significant impact on the decision making process in the field of Marketing. In the field of Marketing, Marketing Analytics helps in giving conclusive reasoning for most of the things, which for years and years has run on the golden gut of marketers.

Therefore, if you are willing to get started with Machine Learning or Marketing Analytics, Linear Regression is the place to begin. I assure you that after this discussion, Linear Regression, as a concept will be crystal clear to you.

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About the Author: Darpan Saxena

Darpan is a Marketing Strategist & Consultant by profession and a blogger by hobby. He is an engineer by qualification and also an MBA from the Indian Institute of Management (IIM), Udaipur. In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.