When you are thinking about your MBA placement preparation, the first and the most obvious thing that you need to do is to fix a goal for yourself. MBA students often ignore this and go for a “we’ll take what comes to us” approach. And if that is going to be the approach then surely you will tend to be dissatisfied with your results.
A set of MBA students might say that even if we were to put in a conscious effort of finalizing the goal – then how to do it?
It is for this reason that I developed this method of Back-Hacking the MBA placements. Trust me, this is the first thing that you need to do when you begin your MBA placement preparation.
In this simple 3 step approach that is borrowed from one of the most basic concepts of Marketing, i.e., STP, you will understand how to decide your target audience (i.e., your target companies) and how to find out the skills that will be the key differentiators for you.
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I am Darpan Saxena, an MBA from the Indian Institute of Management (IIM), Udaipur, and I am on a mission to help 1,00,000 MBAs get the best career outcomes through knowledge and digital skills without depending on their B-school or Placements.
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