5 Key Insights for awesome Pricing Strategies
Have you bought anything lately? Maybe a trendy new mobile phone, a chic piece of clothing, some food or coffee perhaps? Chances are that you have because as consumers, we…
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Price Positioning – Why my expensive Fossil is better than your Fastrack
We live in an interesting time, you and me. We live in a time when you can spend over ₹ 150 on a cup of coffee, over ₹ 4000 on…
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How I got my blog posts on page 1 of Google (in 2 weeks)
July 2018 Update – Google has changed the name of Google Adwords and all the other google ad properties to ‘Google Ads’. In this post, I will be telling you…
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What Hotstar and other brands can teach us about Positioning and Differentiation?
The world is a museum of products. Everything that you see around you, right from the phones or laptops you may be reading this on, to the pen and notebook…
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Product Differentiation is the Secret Ingredient (Pepsi vs. Coca-Cola) In this article, I will be telling you about product differentiation using the example of Pepsi and Coca-Cola.
I am fighting out a case for Product Differentiation. I can’t stress over the fact about how it matters the most when you look at marketing from any perspective, the…
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10 Market Segmentation Mistakes you don’t know you are making (Updated)
Irrespective of whether you are doing market segmentation for a commodity or a luxury product, marketers often tend to be myopic to a product-to-segment fit. This means only those market…
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The Positioning Formula: What is Positioning? (The Viagra example)
I kind you not when I say this. It took me an entire one year of my MBA program to ‘feel’ what positioning is. Sure, I always knew what the…
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5 Secondary Market Research Tools and Techniques
Over the last few blog posts, I have written quite a lot about different facets of market research. While I described both primary research and secondary research, it is a…
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How to do insightful Secondary Market Research?
In the previous post of the Rock Your Internship series, I discussed an extremely important point of discussion among students and new practitioners that what is the Difference between Market…
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The Ultimate Competitor Analysis Workbook [Free Download]
Are you doing a Competitor Analysis for your company that is complete in the truest sense? Chances are that you are missing out on a few key points that could…
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1.9x Revenue Growth through Buyer Persona
Enough cannot be said about the importance of a business to be customer centric. In businesses with large product portfolios, a general sense of being product centric prevails which often…
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Elements of a Great E-mail Marketing Campaign
Why is Email Marketing Still Relevant? With the advent of new technology coming to the fore every day, it is understandable to ask “Is Email marketing is still relevant?”. People…
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