Some of my handpicked
Best Resources to Learn Data Science & Analytics
Courses | Books | Podcasts
The most motivated management students and professional out there know that marketing should borrow heavily from the fields of Data Science and Analytics. That is because, if you can't measure it, you can't improve it. Therefore, so many of you willing to take your marketing career to next level often ask "Which is the best platform to learn data science?" or "Where should I start to learn Data Science?".
From my experience of learning Data Science and Machine Learning, to boost my marketing profile, I am putting out all the data science resources which I have benefited from or which I highly recommend. These include data science free tutorials and some of the top-of-the-line paid data science courses, data science books and podcast that will help you learn this skill in no time.
Best Online Courses for Data Science
RECOMMENDED
75% off!
Data Scientist with Python
DataCamp
One of the most comprehensive courses on Python with the uniqueness that you have to actually code before you can proceed
RECOMMENDED
Data Science with R
UpDegree
R is a widely used language in among practitioners and B-school students. This covers theory of Data, Statistics and Cases
Complete Python Bootcamp
Jose Portilla
A course that every other Data Science aspirant takes purely due to its course coverage and quality of explanation
33% off!
Python - Learning Path
Pluralsight
Learn Python independent of whether you will use it for Data Science or Web Development. The course covers all of it
75% off!
Marketing Analytics with Python
DataCamp
A course designed for marketers to get you up to speed with Marketing Analytics techniques that will be of tremendous use
Marketing Analytics
University of Virginia
Crucial course for marketers delivered by a prestigious university. Weekly assignments & expert academicians
33% off!
Tableau Desktop for Analysts
Pluralsight
Tableau is an extremely powerful Data Visualization tool. Those not looking to go deep in Python/R should definitely learn it
Blockchain for Business
Blockchain Council
An extremely progressive topic, which is relevant for progressive managers. The most complete course on it available online
Data Science Courses
Harvard, IBM, MIT and more
Top academicians & industry experts bring to you top-of-the-line courses on Data Science. A big assortment to choose from.
Best Books for Data Science
Marketing Data Science
Thomas W. Miller
Explains the usage of Data Science in the field of marketing. Loads of marketing scenarios analyse with Data Science
Hands-On Machine Learning
Aurelien Geron
Best book for someone willing to go deep in ML while starting out from scratch. Dives deep into practical concepts & explanations
Marketing and Sales Analytics
Cesar A. Brea
Makes you an analytical marketing and sales manager by giving you the mindset to apply analytics to the marketing field
The Art of Statistics: Learning from Data
David Spiegelhalter
Statistics is crucial for marketers and MBA students as it forms the basis of logical thinking, especially in market research
Prediction Machines
Ajay Agrawal, Avi Goldfarb & Joshua Gans
An interesting read about the significance of AI on businesses and the usefulness of its predictions
Storytelling with Data
Cole Nussbaumer Knaflic
Must read for every MBA student who makes presentations with data. Quality information about displaying data for maximum effect
Introduction of Algorithmic Marketing
Ilya Katsov
The science behind how business decisions constantly improve various marketing decisions. Extremely unique content!
Deep Thinking
Gary Kasparov
An AI defeating a chess grand master? Revisit the scenes with Gary as he wonderfully depicts the state of modern AI.
Best Podcasts for Data Science
SuperDataScience
Various Presenters
SuperDataScience perfectly sums up the life of a Data Scientist along with a walk through the key knowledge areas
DataFramed
Hugo Bowne-Anderson
Join DataCamp’s own instructor, Hugo, in discussing Data Scientist problems and Data Science trends in various industries
O’Reilly Data Show
Ben Lorica
Stay up-to-date with the trends, opportunities, and techniques in the domains of Data Sciences, AI, and Big Data