Samina A

Branding | Content Marketing | ITC | Zoho

Samina is an MBA from IIM Trichy. She completed her B.E from Anna University and worked at Zoho. She interned at ITC and considers herself a marketing enthusiast. With a passion to learn and innovate, she strives to be a jack of all trades. In her leisure time, she likes to watch crime documentaries among other genres on Netflix and write about almost anything she finds amusing. To contact Samina, drop her a mail or connect with her on LinkedIn.

Education

IIM Tiruchirappalli
Master of Business Administration (MBA)

Anna University
Bachelor of Engineering (B.E. CS)

Work Experience

ITC Limited
Management Intern

Zoho Corporation
Member, Technical Staff

Posts by Samina A

Career

Careers in Marketing After MBA and Without MBA A couple of key aspects in your career planning are where do you want to reach and what are the steps that you need to take. If you are someone who is figuring out what could be your career in marketing after MBA or even without MBA then this discussion will help you understand that there are more than one routes to your destination.

December 17, 2020 8 Min Read

If you are a marketing enthusiast and are looking for careers in marketing after MBA then the very first question that you should ask yourself is where do you want…

Marketing 101

Why Marketers Need a Solid Understanding of Statistics Statistics and data analysis aid marketers to rely not just on their intuition, and to make informed decisions. Here we will discuss the importance of statistics in marketing techniques with examples from companies like Adidas, Unilever, and Target to understand why marketers need a solid understanding of statistics.

October 30, 2020 8 Min Read

We live in a world that keeps piling more and more data. The companies that successfully leverage their data can significantly improve their sales. Well yes, data may be the…

Strategy

Cognitive Biases in Marketing – Games EdTech Companies Play Cognitive Biases in marketing are key to make marketing campaigns successful and are strategically applied by firms at various consumer touch-points to directly influence consumer decisions while interacting with products. Read on to find out more about how cognitive biases influence consumer behaviour in the Edtech industry, which is gaining huge relevance in recent times.

October 23, 2020 8 Min Read

One of the key ways of making effective marketing campaigns and advertisements is by the use of cognitive biases correctly. Cognitive biases in marketing have been employed for a long…